Thursday, April 21, 2011

Top Ten Amazing Revelations From Mr. Yak Himself

#1 Loving the Audience
“Because radio is not a visual medium, music, sound effects, and microphone positions are essential parts of the script.” (Hilliard 51) The huge point of the revelation is to know your audience. If you don’t know your audience than how will you be able to write a good script that everyone will enjoy? When writing a script for radio it is very easy to forget about the importance of music, sound effects, and microphones.



#2 MMMMM Beer
Ethics is a huge part of any decision relating to media. A campaign that Hilliard describes is one that many of us as kids are very used to, almost too much so. “A leading beer company wants to expand its market among new young drinkers of minimum legal drinking age, with an emphasis on increasing its share of on-premises (bars, restaurants) consumption.” (Hilliard 72) In this kind of situation in particular ethics plays a major role in what you do. The advertisement of Bud Light was a prime example of this tactic. What are we doing to sensor companies like this from advertising on any station?



#3 Repeaters Like Repitition
One of the biggest things to writing a script is using parts of our power tools. One of these such tools is repetition. "Persuading through, you guessed it, repeating the same image, word, symbols, or phrase over and over. Advertisers use it--"diamonds are___________"--as do polititians: how many times have you heard the phrase "weapons of mass destruction"?" (Dr. W's Four Tool Sets)



#4 You're So Funny
“Writing the variety show, with the comedy that it requires is a special talent that can not be taught – and this book doesn’t attempt to do so.” (Hilliard 303) The reason I picked this quote was because I for one-love variety shows like Whose Line Is It Anyway? Here is one of my favorite clips.



#5 Brooker's Back
The following is part of how an online script looks as done with Dr. W's method.

BROOKER SITTING AT NEWS DESK
"Before long a standard news report, visual language established itself. One that is immediately recognizable to anyone. Me has this report."

CUT TO SHOT OF THREE SKYSCRAPERS
"It starts here, with a lackluster establishing shot of a significant location."

CHARLIE ON A CITY STREET WITH PLAIN FOLKS AROUND HIM
"Next a walkie-talkie preamble from the orator, pacing steadily towards the lens, punctuating every other sentence with a hand gesture, and ignoring all the pricks milling around him like he's gliding through the fucking matrix, before coming to a halt and posing a question. What comes next?"



#6 Research? Come On We're In College
“Learn to do thorough research.” (Hilliard 63) Hilliard basically mentions that it is not just the script that is important; it is the research that is behind it. A good example could be Imus In The Morning. Don Imus is able to have thorough research and be able to throw in comedy as well.



#7 Want To Go For A Nice Car Ride?
Using Emotional Transfer can make or break whatever you are trying to sell. "Individuals construct their own meanings from media. If parents, teachers, students, and citizens are to learn about media, lets honor, discuss and debate each other's meanings." (Dr. W's Four Tool Sets)



#8 Time to Document
Documentaries have interested me for a while now, and Hilliard does a nice job at explaining how good documentaries are. “Some practitioners and critics consider the documentary the highest form of the news and information art.” (Hilliard 194). Here is a trailer for what I consider to be one of the best documentaries.



#9 Miller Man Is In the House
Pacing is quite important to the whole scripting process. How much do you want your viewer to really capture? "TV runs at 30 frames per second (movies at 24). The conscious mind can process about 8 frames per second..." (Dr. W's Four Tool Sets)



#10 Great Man About A Bad Problem
George Carlin is a perfect example of how to use the name calling technique of persuasion. "Persuading with personal attacks that features colorful, offensive, crude and humorous language." (Dr. W's Four Tool Sets)

Monday, April 11, 2011

JJ Cale and Clapton




FAST FOCUS LOGO WITH HORISONTAL SCROLLING OF THE WORDS “MUSIC SERIES”, IMAGES OF VARIOUS ARTISTS
Intro blues music

SLOW FADE TO FULL SCREEN OF J.J. CALE
J.J. CALE: “It’s a co-produce thing because I played on it, Eric played on it and we’d look at each other and go well that’s not right, and that wasn’t just me sayin’ that’s not right or him.”

CUT TO ERIC CLAPTON, SLOW PAN OVER TO J.J. CALE
CLAPTON: “And actually, I think it’s going to be better for that ‘cause than we’ll both be happy.”

CUT TO PAN OF RECORDING STUDIO STARTING WITH J.J. CALE AND ENDING WITH ERIC CLAPTON
J.J. CALE (CLAPTON OVER J.J. CALE): “We’re trying to make some music that people will like, and that’s what everyone tries to do, and that’s, you know. And sometimes…yeah we’re trying to make music we like, and if we like it chances are somebody else might. We hope.”
Background Music
J.J. Cale and Clapton Playing Nice Guitar Riffs

CUT TO ERIC CLAPTON
CLAPTON: “As hard as I’ve tried, I’ve never really succeeded in making a record sound like him…and that’s what I wanna…I mean before I go under the ground I wanna make a J.J. Cale album with him at the helm.”

CUT TO J.J. CALE RECORDING THEIR SONG DON’T CRY SISTER
J.J. CALE singing the lyrics to Don't Cry Sister

CUT TO J.J. CALE BACK IN RECORDING STUDIO
J.J. CALE: “He’s been trying to get me to sing more, and I’ve been trying to get him to sing more, and I’m winning!”

CUT TO J.J. CALE RECORDING THEIR SONG DON’T CRY SISTER AGAIN

CUT TO J.J. CALE AND CLAPTON SINGING IT'S EASY

TWO QUICK CUTS TO J.J. CALE THAN ERIC CLAPTON
CUT TO CLAPTON
CLAPTON: “Some of those songs are really J.J. Cale, kinda characterized songs sound good when we do it the way…and other, there are others that are more open to any kind of…you know I can interpret them a different way…the way I would normally sing a song.”

Greatest Blues Man Ever Online

FAST FOCUS LOGO WITH HORISONTAL SCROLLING OF THE WORDS “MUSIC SERIES”, IMAGES OF VARIOUS ARTISTS
Intro blues music

SLOW FADE TO FULL SCREEN OF J.J. CALE
J.J. CALE: “It’s a co-produce thing because I played on it, Eric played on it and we’d look at each other and go well that’s not right, and that wasn’t just me sayin’ that’s not right or him.”

CUT TO ERIC CLAPTON, SLOW PAN OVER TO J.J. CALE
CLAPTON: “And actually, I think it’s going to be better for that ‘cause than we’ll both be happy.”

CUT TO PAN OF RECORDING STUDIO STARTING WITH J.J. CALE AND ENDING WITH ERIC CLAPTON
J.J. CALE (CLAPTON OVER J.J. CALE): “We’re trying to make some music that people will like, and that’s what everyone tries to do, and that’s, you know. And sometimes…yeah we’re trying to make music we like, and if we like it chances are somebody else might. We hope.”
Background Music
J.J. Cale and Clapton Playing Nice Guitar Riffs


CUT TO ERIC CLAPTON
CLAPTON: “As hard as I’ve tried, I’ve never really succeeded in making a record sound like him…and that’s what I wanna…I mean before I go under the ground I wanna make a J.J. Cale album with him at the helm.”

CUT TO J.J. CALE RECORDING THEIR SONG DON’T CRY SISTER
J.J. CALE singing the lyrics to Don't Cry Sister

CUT TO J.J. CALE BACK IN RECORDING STUDIO
J.J. CALE: “He’s been trying to get me to sing more, and I’ve been trying to get him to sing more, and I’m winning!”

CUT TO J.J. CALE RECORDING THEIR SONG DON’T CRY SISTER AGAIN

CUT TO J.J. CALE AND CLAPTON SINGING IT'S EASY

TWO QUICK CUTS TO J.J. CALE THAN ERIC CLAPTON
CUT TO CLAPTON
CLAPTON: “Some of those songs are really J.J. Cale, kinda characterized songs sound good when we do it the way…and other, there are others that are more open to any kind of…you know I can interpret them a different way…the way I would normally sing a song.”

Monday, March 21, 2011

Brooker Online Script

SNOW SCREEN

BROOKER SITTING AT NEWS DESK
"Before long a standard news report, visual language established itself. One that is immediately recognizable to anyone. Me has this report."

CUT TO SHOT OF THREE SKYSCRAPERS
"It starts here, with a lackluster establishing shot of a significant location."

CHARLIE ON A CITY STREET WITH PLAIN FOLKS AROUND HIM
"Next a walkie-talkie preamble from the orator, pacing steadily towards the lens, punctuating every other sentence with a hand gesture, and ignoring all the pricks milling around him like he's gliding through the fucking matrix, before coming to a halt and posing a question. What comes next?"

CUT TO FIVE PEOPLE WALKING SLOWLY TOWARDS THE CAMERA

FADE TO STEEL WALKWAY WITH TWO PEOPLE WALKING TOWARDS EACHOTHER

SLOWLY FADE TO WALKWAY, MONOCHROME FACTS ON STILL SCREEN
"Often something like this a fellow shot designed to give your eyes something to look at while my voice babbles on about facts. Sometimes it will slow down to a halt and monochrome and some of those facts will appear one by one on the screen."

SIX CONSECUTIVE QUICK SHOTS OF OVERWEIGHT PEOPLE
"This is followed by the obligatory shots of overweight people, with their faces subtly framed out, after which the report is padded out with a selection of lazy and pointless vox pops."

CUT TO VOX POP #1
"Um, you usually get some inane chatter from people."
QUICK CUT TO VOX POP #2
"I think they have too much. I think what we want to hear is what is actually happening and not what other people think."

QUICK CUT TO VOX POP #3
"I hate these same sound bites. I don't want some bunter's opinion usually. No!"

SHOT OF PEOPLE BUZZING THROUGH

CUT TO THREE DIFFERENT 2 SECOND CLIPS OF TIME LAPSED SHOTS OF PEOPLE WALKING AROUND ON THE STREETS

QUICK CUT TO DOWDY MAN OPENING MAIL IN KITCHEN
"Another bit of dull, visual abstraction to plug another gap now before the report segways gracefully into a bit of human interest, courtesy of a dowdy man opening letters in a kitchen, and explaining how he's been effected by the issue."

CUT TO DOWDY MAN LOOKING DOWN AT MAIL

MAN TALKING
"When I'm watching the new, I don't really...you know there's a person talking to me telling me what's going on and I don't really listen to what they're saying. It's just news. It's just news."

CUT TO CHART

SILHOUETTE OF AVERAGE FAMILY
"He unfortunately was boring. So to wake you up this is an animated chart, this is a silhouette representing the average family..."

LIGHT HOUSE KEEPER GETTING BEHEADED BY LAZER BEAM
"And this is a light house keeper being beheaded by a lazer beam."

CUT TO FIVE QUICK SHOTS OF PEOPLE WALKING, TAKING PHOTOS, AND A PIPE IN A WINDOW
"As we near the end of the report illustrative shots of pedestrians, and signs, and a pipe in the window."

BROOKER BACK ON SCREEN ON STREET

RISE SIGN OFF TO THE SIGN REGENT STREET
"And than the final summary, ending on a whimsical shot of something near-by, accompanied by a rise signoff. If your lucky a bit of word play fit for a king. Or in other words a regent street. Charlie Brooker, news wipe London."

Thursday, February 17, 2011

Bud Light Online Script

TWO MEN FIGHTING
swords clashing

BOTH MEN LOOK TOWARDS BRUSH-X FRESHENER
Director: "Cut!"
bell sounds for scene to end

CAMERA ZOOMS TO BRUSH-X FRESHENER
Director: "What's that doing on my set?"

ZOOM TO ASSISTANT DIRECTOR
Assistant Director: "Product placement sir. Whenever we feature a product in a scene, we get tons of free stuff."

CUT TO SCREEN SHOT OF CURRENT SCENE
Director: "Here we go."

OTHERS FIGHTING IN THE BACKGROUND

BUD LIGHT PINBALL MACHINE IN THE BACKGROUND

HERO JUMPS THROUGH WINDOW
Glass breaking as hero comes through window

HERO FIGHTING OTHER VILLAINS

VILLAIN HOLDING LADY HOSTAGE

HERO HOLDS BUD LIGHT BOTTLE TOWARDS VILLAIN WHILE SWORD FIGHTING AT THE SAME TIME
Hero: "Really?"

HERO THROWS BUD LIGHT BOTTLE AT VILLAIN
Winning sound from Bud Light pinball machine

INCOMING BUD LIGHT TRUCK
Hero: "My lady." Horn and screeching of truck tires

CUT TO FOUR BOTTLES OF BUD LIGHT
Announcer: "Sure sign of a good time. The just right taste of Bud Light, here we go."

BACK TO SCENE WITH DIRECTOR, ASSISTANT AND BUD LIGHT CHARACTER
Crewman: "More Bud Light?"

Thursday, February 3, 2011

Script #1 Facebook In 60 Seconds

Facebook because talking to her in person is scary

Facebook because you never wanted a career in politcs

Facebook because if you don't...the terrorists will win

Facebook because you need something to blame your problems on

Facebook because dignity is over rated

Facebook because stalking people you dont' know used to be really hard

Facebook because high school is deffinetely the most important part of a person's life

Facebook because all this nature stuff outside is probably evil

Facebook because you could do your homework right now, but then again you might have it done in time for class

Facebook because oh my god Eric is dating Stephanie

Facebook because she might have hotter roomates

Facebook because look mom, i'm famous, i can google myself

Facebook because i really don't want to miss my farmville invite

Facebook, because corporate America didn't know enough about your pet cat Sprinkles before. Facebook because it's actually pretty cool to be able to stay in touch with old friends and post pictures, and i mean if we approach this whole internet thing with fear and paranoia and are unwilling to put ourselves out there than what's...

Status update: Steven's single!

Thursday, January 13, 2011

Mini Bio of the Champ















Here is a picture I took from Champlain College looking out over beautiful Lake Champlain
.

My name is Jim Courtney and I am a 2nd semester Sophomore at Champlain College. I'm from Hartland Vermont which is about 1.5hrs south of Burlington. A fun media experience that I had over the holiday break was watching the newest Charlie and the Chocolate Factory with Johnny Depp.



One thing that I have to say I like about the 21st century media culture is the ability for this generation to use technology to our advantage. One thing I do not like however is the freedom of information (or lack of for that matter) that can be put on media influences such as the Internet. My hope is to acquire a job dealing with the public relations field.